Exploring the Antecedents of Users’ Intention on Virtual Tours and Video Walkthroughs in Rental Accommodation Apps – An Integrated PLS-SEM-ANN-NCA Approach

Abstract

This study examines the underexplored application of virtual tours and video walkthroughs in rental accommodation. Employing presence theory, expectation confirmation theory, and expectancy-value theory, data from 800 respondents were analyzed using a tri-stage PLS-SEM-ANN-NCA approach. The findings reveal that visual appeal, novelty, and vividness significantly influence authentic experience, while information quality and system quality strongly enhance perceived satisfaction. Both authentic experience and perceived satisfaction are critical determinants influencing the intention to use virtual tours and video walkthroughs for rental offerings. However, information quality, authentic experience and perceived satisfaction were not necessary factors for the outcome to occur. The study contributes to the existing body of knowledge by providing critical insights into tenant decision-making processes in the context of virtual tours and video walkthroughs. Practical recommendations are offered to strengthen virtual tours and video walkthroughs applications in the rental market, enhancing their effectiveness and value.

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