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Model Marketing Mix 7P dan Pengaruhnya Terhadap Loyalitas Konsumen
3 references·0 citing·18 second hopsampled
Model Marketing Mix 7P dan Pengaruhnya Terhadap Loyalitas Konsumen (2025)Model Marketing Mix 7P dan Pengaruhnya Te…Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions (2023)Transformative marketing in t…Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior (2023)Assessment of marketing mix a…‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions (2022)‘Sustainable’ marketing mixes…Social Marketing: An Approach to Planned Social Change (1971)Mindful consumption: a customer-centric approach to sustainability (2010)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Determinants of green consumption: a systematic literature review using the TCCM approach (2024)Promoting sustainable agri-food systems through sustainability and responsible marketing: The case of peruvian companies at international trade shows (2024)Decoding sustainable drivers: A systematic literature review on sustainability-induced consumer behaviour in the fast fashion industry (2025)Effects of COVID-19 on business and research (2020)How to conduct a bibliometric analysis: An overview and guidelines (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals (2023)Stakeholder theory (2023)The workforce revolution: Reimagining work, workers, and workplaces for the future (2023)From Intentions to Actions: A Theory of Planned Behavior (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The theory of planned behavior (1991)Marketing Mix on Purchase Intention and its Impact on the Decision to Purchase Somethinc Products (2023)Analisis Keputusan Pembelian Mie Basah oleh Konsumen Muda di Kota Bogor (2024)Bridging the gender gap in mobile payment services: insights from consumer of Bangladesh (2025)
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References

  • 2023Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions108 cited
  • 2022‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions45 cited
  • 2023Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior39 cited

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