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When and should streamers choose high-quality products? Effects of streamer types
16 references·0 citing·44 second hop
When and should streamers choose high-quality products? Effects of streamer types (2025)When and should streamers choose high-qua…Resale or agency sale? Equilibrium analysis on the role of live streaming selling (2022)Resale or agency sale? 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The perspectives of flow, entertainment, social interaction, and endorsement (2017)What drives live-stream usage…Green product design in supply chains under competition (2016)Green product design in suppl…A wonderful life: experiential consumption and the pursuit of happiness (2014)A wonderful life: experientia…Competition through Commissions and Kickbacks (2012)Competition through Commissio…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Uncertainty in Economics (1978)Uncertainty in EconomicsMonopoly and product quality (1978)Monopoly and product qualityThe Presentation of Self in Everyday Life. (1956)Judgment under Uncertainty: Heuristics and Biases (1975)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)From experiential psychology to consumer experience (2014)Digital Goods Are Valued Less Than Physical Goods (2017)Evolution of Consumption: A Psychological Ownership Framework (2020)A Natural-Resource-Based View of the Firm (1995)From a literature review to a conceptual framework for sustainable supply chain management (2008)Retailer-driven carbon emission abatement with consumer environmental awareness and carbon tax: Revenue-sharing versus Cost-sharing (2017)Sustainable supply chain management with pricing, greening and governmental tariffs determining strategies: A game-theoretic approach (2017)Technology improvement strategy for green products under competition: The role of government subsidy (2020)An Index of Factorial Simplicity (1974)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Social motivations of live-streaming viewer engagement on Twitch (2018)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory (2021)The Commitment-Trust Theory of Relationship Marketing (1994)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise (2019)See now, act now: How to interact with customers to enhance social commerce engagement? (2020)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness (2021)Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The theory of planned behavior (1991)The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust (2022)Understanding the Role of Live Streamers in Live-Streaming E-Commerce (2022)What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach (2022)Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants (2022)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)An Information Processing Theory of Consumer Choice (1979)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Monopoly with Incomplete Information (1984)The Theory of Incentives: The Principal-Agent Model (2001)Crowdfunding: Tapping the right crowd (2013)
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References

  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1978Monopoly and product quality3,305 cited
  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
  • 2017What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement738 cited
  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
  • 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective654 cited
  • 2016Green product design in supply chains under competition652 cited
  • 2021How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective463 cited
  • 2014A wonderful life: experiential consumption and the pursuit of happiness412 cited
  • 2020What Drives Consumer Shopping Behavior in Live Streaming Commerce387 cited
  • 2012Competition through Commissions and Kickbacks322 cited
  • 2021Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi298 cited
  • 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
  • 1978Uncertainty in Economics

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287 cited
  • 2021To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations262 cited
  • 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling243 cited
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