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Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication
16 references·0 citing·50 second hop
Reputation through artificial intelligence? On the effectiveness of virtual influencers as spokespersons in corporate crisis communication (2025)Reputation through artificial intelligenc…Unreal influence: leveraging AI in influencer marketing (2022)Unreal influence: leveraging …Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness (2022)Parasocial interactions with …Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Authentically Fake? How Consu…Almost human? A comparative case study on the social media presence of virtual influencers (2021)Almost human? A comparative c…Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers (2020)Close Encounters of the AI Ki…The future of social media in marketing (2019)The future of social media in…Revisiting the uncanny valley theory: Developing and validating an alternative to the Godspeed indices (2010)Revisiting the uncanny valley…Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion (2009)Explaining the Effects of Nar…Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Protecting Organization Reput…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Young Adults' Wishful Identification With Television Characters: The Role of Perceived Similarity and Character Attributes (2005)Young Adults' Wishful Identif…Machines and Mindlessness: Social Responses to Computers (2000)Machines and Mindlessness: So…Children's wishful identification and parasocial interaction with favorite television characters (1996)Children's wishful identifica…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An attributional theory of achievement motivation and emotion. (1985)An attributional theory of ac…I.—COMPUTING MACHINERY AND INTELLIGENCE (1950)I.—COMPUTING MACHINERY AND IN…Mind, Self, and Society (1967)The Question Concerning Technology, and Other Essays (1977)Affective Computing (1997)Anthropomorphism and the social robot (2003)The mind in the machine: Anthropomorphism increases trust in an autonomous vehicle (2014)Understanding perception of algorithmic decisions: Fairness, trust, and emotion in response to algorithmic management (2018)An Attributional Theory of Motivation and Emotion (1986)The Handbook of Crisis Communication (2010)A Work‐In‐Process Literature Review: Incorporating Social Media in Risk and Crisis Communication (2011)Crises and Crisis Management: Integration, Interpretation, and Research Development (2016)Advances in Consumer Research (2025)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Social Cognitive Theory of Mass Communication (2001)Parasocial Interaction: A Review of the Literature and a Model for Future Research (2002)Parasocial Interaction and Parasocial Relationship: Conceptual Clarification and a Critical Assessment of Measures (2015)The effectiveness of celebrity endorsements: a meta-analysis (2016)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Generalized expectancies for internal versus external control of reinforcement. (1966)Psychological stress and the coping process (1966)Learned helplessness in humans: Critique and reformulation. (1978)Emotional Intelligence (1990)Expectancy–Value Theory of Achievement Motivation (2000)Motivational Beliefs, Values, and Goals (2002)Scales for the measurement of ethos (1966)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The Principles of Psychology (1891)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Metaphors We Live By (2003)The Social Brain: Neural Basis of Social Knowledge (2008)Perceived social isolation and cognition (2009)A Meta-Analysis of Factors Affecting Trust in Human-Robot Interaction (2011)Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The role of transportation in the persuasiveness of public narratives. (2000)Identification as a Mechanism of Narrative Persuasion (2011)The Nature of Psychological Reactance Revisited: A Meta-Analytic Review (2012)A 50-year review of psychological reactance theory: Do not read this article. (2017)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Digital technologies: tensions in privacy and data (2022)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)Human-Machine Reconfigurations: Plans and Situated Actions (2006)GPT-3: Its Nature, Scope, Limits, and Consequences (2020)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)
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References

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  • 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory2,818 cited
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  • 2005Young Adults' Wishful Identification With Television Characters: The Role of Perceived Similarity and Character Attributes672 cited
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  • 1996Children's wishful identification and parasocial interaction with favorite television characters521 cited
  • 2020Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers516 cited
  • 2022Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers504 cited
  • 2010Revisiting the uncanny valley theory: Developing and validating an alternative to the Godspeed indices

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496 cited
  • 2022Unreal influence: leveraging AI in influencer marketing459 cited
  • 2022Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness397 cited
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