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Beyond Hallyu celebrity appeal: understanding celebrity attractiveness and content creativity as strategic marketing resources in Taiwan
16 references·0 citing·49 second hop
Beyond Hallyu celebrity appeal: understanding celebrity attractiveness and content creativity as strategic marketing resources in Taiwan (2025)Beyond Hallyu celebrity appeal: understan…Instagram and YouTube bloggers promote it, why should I buy? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It15,698 cited
  • 1970Back-Translation for Cross-Cultural Research14,051 cited
  • 2002Principles and practice in reporting structural equation analyses.4,724 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2018Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media2,791 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.2,165 cited
  • 1994Attachment as an Organizational Framework for Research on Close Relationships2,060 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 1978An Overview of Psychological Measurement

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1,804 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 2014Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement1,462 cited
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