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Product selling, social utility and virtual tips in live streaming
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Product selling, social utility and virtual tips in live streaming (2025)Product selling, social utility and virtu…Optimal selling format considering price discount strategy in live-streaming commerce (2023)Optimal selling format consid…Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective (2023)Livestream e-commerce in a pl…Channel strategies for competing retailers: Whether and when to introduce live stream? (2023)Channel strategies for compet…Resale or agency sale? Equilibrium analysis on the role of live streaming selling (2022)Resale or agency sale? Equili…Fly with the wings of live‐stream selling—Channel strategies with/without switching demand (2022)Fly with the wings of live‐st…Happiness Begets Money: Emotion and Engagement in Live Streaming (2021)Happiness Begets Money: Emoti…Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform (2021)Do Larger Audiences Generate …Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers’ Motivations (2019)Live Streaming Commerce: Uses…Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Marketplace, Reseller, or Hyb…Channel Selection and Contracting in the Presence of a Retail Platform (2018)Channel Selection and Contrac…Entry of Copycats of Luxury Brands (2016)Entry of Copycats of Luxury B…Optimal Design of Social Comparison Effects: Setting Reference Groups and Reference Points (2013)Optimal Design of Social Comp…Online and Offline Demand and Price Elasticities: Evidence from the Air Travel Industry (2011)Online and Offline Demand and…The Role of Status Seeking in Online Communities: Giving the Gift of Experience (2007)The Role of Status Seeking in…Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Supply Chain Coordination wit…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Direct Marketing, Indirect Pr…The Presentation of Self in Everyday Life. (1956)The Matthew Effect in Science (1968)The Reader-to-Leader Framework: Motivating Technology-Mediated Social Participation (2009)Research Note—The Impact of Community Commitment on Participation in Online Communities (2010)Mind, Self, and Society (2015)Netnography (2017)Pricing and the Newsvendor Problem: A Review with Extensions (1999)Supply Chain Coordination Under Channel Rebates with Sales Effort Effects (2002)Supply Chain Coordination with Contracts (2003)Perspectives in supply chain risk management (2006)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Channel Structures of Online Retail Platforms (2021)Supplier Encroachment, Information Sharing, and Channel Structure in Online Retail Platforms (2021)Managing Channel Profits (1983)Coordination of a supply chain with an online platform considering green technology in the blockchain era (2021)Strategic Information Sharing of Online Platforms as Resellers or Marketplaces (2022)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Macroeconomics and Reality (1980)Generalized impulse response analysis in linear multivariate models (1998)How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective (2022)Understanding the Role of Live Streamers in Live-Streaming E-Commerce (2022)Artificial intelligence-generated virtual influencer: Examining the effects of emotional display on user engagement (2023)The Logic of Collective Action (1965)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)A Simple Model of Herd Behavior (1992)Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps (2023)How search and evaluation cues influence consumers’ continuous watching and purchase intentions: An investigation of live-stream shopping from an information foraging perspective (2023)Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales (2023)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Live-streaming selling modes on a retail platform (2023)Marketplace or Reseller? (2014)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective (2024)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Spillover effects of live streaming selling in a dual-channel supply chain (2023)Channel Conflict and Coordination in the E‐Commerce Age (2004)
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References

  • 2005Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations2,476 cited
  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model855 cited
  • 2007The Role of Status Seeking in Online Communities: Giving the Gift of Experience408 cited
  • 2021Happiness Begets Money: Emotion and Engagement in Live Streaming400 cited
  • 2018Channel Selection and Contracting in the Presence of a Retail Platform398 cited
  • 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
  • 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling243 cited
  • 2023Optimal selling format considering price discount strategy in live-streaming commerce236 cited
  • 2021Do Larger Audiences Generate Greater Revenues Under Pay What You Want? Evidence from a Live Streaming Platform203 cited
  • 2019Live Streaming Commerce: Uses and Gratifications Approach to Understanding Consumers’ Motivations201 cited
  • 2011Online and Offline Demand and Price Elasticities: Evidence from the Air Travel Industry189 cited
  • 2023Channel strategies for competing retailers: Whether and when to introduce live stream?171 cited
  • 2016Entry of Copycats of Luxury Brands

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135 cited
  • 2023Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective132 cited
  • 2013Optimal Design of Social Comparison Effects: Setting Reference Groups and Reference Points125 cited
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