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Product selling, social utility and virtual tips in live streaming · Study

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ArticleProduct selling, social utility and virtual tips in live streaming

Xujin Pu2025

Article2025

Product selling, social utility and virtual tips in live streaming

Xujin Pu · Mingzhuo Dai · Jianqiang Zhang · Wen Zhang

10 citations·0/0 files stored·Transportation Research Part E Logistics and Transportation Review

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Supply Chain and Inventory Management Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

2005Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model 2007The Role of Status Seeking in Online Communities: Giving the Gift of Experience 2021Happiness Begets Money: Emotion and Engagement in Live Streaming 2018Channel Selection and Contracting in the Presence of a Retail Platform 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling

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Year2025

Typearticle

Published2025-06-12

VenueTransportation Research Part E Logistics and Transportation Review

ISSN-L1366-5545

Languageen

Citations10

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.tre.2025.104207

openalex_workW4411225489

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