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Comparative study of COO effect on purchase intention of developed and emerging markets: a mediated-moderation of brand image and cosmopolitanism
16 references·0 citing·50 second hopsampled
Comparative study of COO effect on purchase intention of developed and emerging markets: a mediated-moderation of brand image and cosmopolitanism (2025)Comparative study of COO effect on purcha…Marketing in emerging markets: a review, theoretical synthesis and extension (2019)Marketing in emerging markets…Consumer ethnocentrism: Reconceptualization and cross-cultural validation (2014)Consumer ethnocentrism: Recon…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability (2013)Consciousness for sustainable…The relationship between country‐of‐origin image and brand image as drivers of purchase intentions (2011)The relationship between coun…Cosmopolitan consumers as a target group for segmentation (2011)Cosmopolitan consumers as a t…Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)Country of origin effects in …Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes (2009)Cosmopolitanism, Consumer Eth…Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Sensitivity of Goodness of Fi…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Assessing Measurement Invaria…Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…The theory of planned behavior (1991)The theory of planned behaviorEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Country Image: Halo or Summary Construct? (1989)Country Image: Halo or Summar…Comparative fit indexes in structural models. 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References

  • 1991The theory of planned behavior90,729 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2007Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance12,160 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1989Country Image: Halo or Summary Construct?1,310 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
  • 2009Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes600 cited
  • 2010Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness449 cited
  • 2011Cosmopolitan consumers as a target group for segmentation302 cited
  • 2013Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability279 cited
  • 2019Marketing in emerging markets: a review, theoretical synthesis and extension

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241 cited
  • 2011The relationship between country‐of‐origin image and brand image as drivers of purchase intentions240 cited
  • 2014Consumer ethnocentrism: Reconceptualization and cross-cultural validation229 cited
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