References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 2010Signaling Theory: A Review and Assessment6,720 cited
• 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
• 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
• 2006The Effect of Corporate Social Responsibility (CSR) Activities on Companies With Bad Reputations1,360 cited
• 2009Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions1,337 cited
• 2017Marketing survey research best practices: evidence and recommendations from a review of JAMS articles1,067 cited
• 2004A Six-Factor Structure of Personality-Descriptive Adjectives: Solutions From Psycholexical Studies in Seven Languages.1,044 cited
• 2004CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive972 cited
• 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?771 cited
• 1978JOB MARKET SIGNALING **The essay is based on the author's doctoral dissertation (“Market Signalling: The Informational Structure of Job Markets and Related Phenomena,” Ph.D. thesis, Harvard University, 1972), forthcoming as a book entitled Market Signaling: Information Transfer in Hinng and Related Screening Processes in the Harvard Economic Studies Series, Harvard University Press. The aim here is to present the outline of the signaling model and some of its conclusions. Generalizations of the numerical examples used for expositional purposes here are found in ibid, and elsewhere.723 cited
• 2014