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Ethical Challenges and Bias in AI-Driven Marketing
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References

  • 2015Big other: Surveillance Capitalism and the Prospects of an Information Civilization3,204 cited
  • 2023ChatGPT: A comprehensive review on background, applications, key challenges, bias, ethics, limitations and future scope2,660 cited
  • 2021Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective457 cited
  • 2024Ethical Challenges and Solutions of Generative AI: An Interdisciplinary Perspective443 cited
  • 2023Artificial Intelligence in Advertising: Advancements, Challenges, and Ethical Considerations in Targeting, Personalization, Content Creation, and Ad Optimization384 cited
  • 2022Machine Bias *355 cited
  • 2022Algorithmic bias in machine learning-based marketing models242 cited
  • 2023How can we manage biases in artificial intelligence systems – A systematic literature review238 cited
  • 2023How has data-driven marketing evolved: Challenges and opportunities with emerging technologies213 cited
  • 2024REVIEWING THE ETHICAL IMPLICATIONS OF AI IN DECISION MAKING PROCESSES188 cited
  • 2024Ethical and legal challenges of AI in marketing: an exploration of solutions177 cited
  • 2023AI advertising: An overview and guidelines175 cited
  • 2023Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing153 cited
  • 2024The Ethical Concerns of Artificial Intelligence in Urban Planning

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151 cited
  • 2022Mapping a Sustainable Future Through Conceptualization of Transformative Learning Framework, Education for Sustainable Development, Critical Reflection, and Responsible Citizenship: An Exploration of Pedagogies for Twenty-First Century Learning124 cited
  • 2024AI in knowledge sharing, which ethical challenges are raised in decision-making processes for organisations?123 cited
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