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Examining the Consumer Behavior and Preferences of Generation Y and Generation Z Toward Green Cosmetics in the Indian Market
16 references·0 citing·36 second hop
Examining the Consumer Behavior and Preferences of Generation Y and Generation Z Toward Green Cosmetics in the Indian Market (2025)Examining the Consumer Behavior and Prefe…Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions (2020)Towards closing the attitude-…The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms (2019)The roles of values and socia…The Relationship Between Nature Connectedness and Eudaimonic Well-Being: A Meta-analysis (2019)The Relationship Between Natu…A step forward on sustainability in the cosmetics industry: A review (2019)A step forward on sustainabil…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern (2018)The influence of greenwashing…Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials (2018)Green image and consumers’ wo…Using PLS path modeling in new technology research: updated guidelines (2016)Using PLS path modeling in ne…Antecedents to green buying behaviour: a study on consumers in an emerging economy (2015)Antecedents to green buying b…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The Questionnaire for Eudaimonic Well-Being: Psychometric properties, demographic comparisons, and evidence of validity (2010)The Questionnaire for Eudaimo…An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)An empirical comparison of th…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Fit indices in covariance str…Comparative fit indexes in structural models. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.12,297 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,331 cited
  • 2016Using PLS path modeling in new technology research: updated guidelines7,156 cited
  • 2009An empirical comparison of the efficacy of covariance-based and variance-based SEM2,904 cited
  • 2020Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions751 cited
  • 2010The Questionnaire for Eudaimonic Well-Being: Psychometric properties, demographic comparisons, and evidence of validity723 cited
  • 2019The Relationship Between Nature Connectedness and Eudaimonic Well-Being: A Meta-analysis700 cited
  • 2018The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern570 cited
  • 2015Antecedents to green buying behaviour: a study on consumers in an emerging economy

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380 cited
  • 2019The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms372 cited
  • 2018Green image and consumers’ word-of-mouth intention in the green hotel industry: The moderating effect of Millennials371 cited
  • 2019A step forward on sustainability in the cosmetics industry: A review370 cited
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