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Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension
16 references·0 citing·41 second hop
Unpacking masstige brand perception: A multimethod study on value dimensions and brand extension (2025)Unpacking masstige brand perception: A mu…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMA new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Principles and Practice of Structural Equation Modeling (2012)Principles and Practice of St…PLS-SEM: Indeed a Silver Bullet (2011)PLS-SEM: Indeed a Silver Bull…Value‐based segmentation of luxury consumption behavior (2009)Value‐based segmentation of l…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…The Role of Emotions in Service Encounters (2002)The Role of Emotions in Servi…A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior (1999)A Review and a Conceptual Fra…Veblen Effects in a Theory of Conspicuous Consumption (1996)Veblen Effects in a Theory of…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction (1991)The Dimensionality of Consump…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Transformational leadership and employee performance: The role of identification, engagement and proactive personality (2018)Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities (2020)INTERNATIONAL JOURNAL OF LOGISTICS MANAGEMENT (2023)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Partial least squares structural equation modeling (PLS-SEM) (2014)When to use and how to report the results of PLS-SEM (2018)The psychology of interpersonal relations. 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(1980)POSITIVE PSYCHOLOGICAL CAPITAL: MEASUREMENT AND RELATIONSHIP WITH PERFORMANCE AND SATISFACTION (2007)Measurement invariance conventions and reporting: The state of the art and future directions for psychological research (2016)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Communication and Control Processes in the Delivery of Service Quality (1988)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2012Principles and Practice of Structural Equation Modeling38,893 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 2015Common Method Bias in PLS-SEM10,154 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1991The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction2,162 cited
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  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited
  • 1999A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior1,148 cited
  • 2009Value‐based segmentation of luxury consumption behavior1,104 cited
  • 1996Veblen Effects in a Theory of Conspicuous Consumption

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  • 2002The Role of Emotions in Service Encounters810 cited
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