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Winning markets via live-streams: Competitive manufacturers' channel strategies
16 references·0 citing·41 second hopsampled
Winning markets via live-streams: Competitive manufacturers' channel strategies (2025)Winning markets via live-streams: Competi…Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms (2024)Consumer engagement in live s…Optimal selling format considering price discount strategy in live-streaming commerce (2023)Optimal selling format consid…Live-streaming selling modes on a retail platform (2023)Live-streaming selling modes …Influencer selection and strategic analysis for live streaming selling (2023)Influencer selection and stra…Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce (2023)Gains and Losses of Key Opini…Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce (2022)Short-term or long-term coope…Resale or agency sale? Equilibrium analysis on the role of live streaming selling (2022)Resale or agency sale? Equili…Optimal contract design for live streaming shopping in a manufacturer–retailer–streamer supply chain (2022)Optimal contract design for l…Fly with the wings of live‐stream selling—Channel strategies with/without switching demand (2022)Fly with the wings of live‐st…Channel competition and collaboration in the presence of hybrid retailing (2022)Channel competition and colla…How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective (2021)How attachment affects user s…The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)The dynamic effect of interac…Channel Integration Choices and Pricing Strategies for Competing Dual-Channel Retailers (2020)Channel Integration Choices a…Analyzing a stochastic dual-channel supply chain under consumers’ low carbon preferences and cap-and-trade regulation (2020)Analyzing a stochastic dual-c…Retailers' distribution channel strategies with cross-channel effect in a competitive market (2018)Retailers' distribution chann…Consumer free riding: Coordinating sales effort in a dual-channel supply chain (2017)Consumer free riding: Coordin…Modern industrial organization (1990)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Perspectives in supply chain risk management (2006)Study on the decision-making and coordination of an e-commerce supply chain with manufacturer fairness concerns (2018)Coordination of a supply chain with online platform considering delivery time decision (2020)Recycling decisions of low-carbon e-commerce closed-loop supply chain under government subsidy mechanism and altruistic preference (2020)Channel Conflict and Coordination in the E‐Commerce Age (2004)A framework of sustainable supply chain management: moving toward new theory (2008)Green product supply chain contracts considering environmental responsibilities (2018)A sustainable flexible manufacturing–remanufacturing model with improved service and green investment under variable demand (2022)A systematic review of green supply chain network design literature focusing on carbon policy (2023)Decision models of pricing and carbon emission reduction for low-carbon supply chain under cap-and-trade regulation (2023)The Strength of Weak Ties (1973)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Diffusion of Innovations 1 (2019)Effects of customer trust on engagement in live streaming commerce: mediating role of swift guanxi (2021)Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors (2021)Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Reports in Organizational Research: Problems and Prospects (1986)Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021)How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective (2022)What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)Information and Consumer Behavior (1970)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)Reselling or agency selling? The strategic role of live streaming commerce in distribution contract selection (2022)Strategic product showcasing mode of E-commerce live streaming (2023)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Channel strategies for competing retailers: Whether and when to introduce live stream? (2023)Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective (2023)Marketplace or Reseller? (2014)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective (2024)Price and Quantity Competition in a Differentiated Duopoly (1984)Could AI livestream perform better than KOL in cross-border operations? (2023)The adoption of live streaming channel considering impulse buying and product returns (2024)Spillover effects of live streaming selling in a dual-channel supply chain (2023)
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References

  • 2020The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms646 cited
  • 2021How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective402 cited
  • 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
  • 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling243 cited
  • 2023Optimal selling format considering price discount strategy in live-streaming commerce236 cited
  • 2023Live-streaming selling modes on a retail platform177 cited
  • 2020Analyzing a stochastic dual-channel supply chain under consumers’ low carbon preferences and cap-and-trade regulation156 cited
  • 2023Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce143 cited
  • 2022Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce142 cited
  • 2017Consumer free riding: Coordinating sales effort in a dual-channel supply chain137 cited
  • 2020Channel Integration Choices and Pricing Strategies for Competing Dual-Channel Retailers103 cited
  • 2018Retailers' distribution channel strategies with cross-channel effect in a competitive market82 cited
  • 2023Influencer selection and strategic analysis for live streaming selling80 cited

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  • 2022Channel competition and collaboration in the presence of hybrid retailing58 cited
  • 2024Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms55 cited
  • 2022Optimal contract design for live streaming shopping in a manufacturer–retailer–streamer supply chain49 cited
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