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Gratification-driven customer engagement in AR mobile apps: shaping psychological ownership and behavioural intentions
16 references·0 citing·45 second hop
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology115,720 cited
  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 2001Index Construction with Formative Indicators: An Alternative to Scale Development4,805 cited
  • 2011Customer Engagement3,657 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 1975The uses of mass communications : current perspectives on gratifications research2,114 cited
  • 2003The State of Psychological Ownership: Integrating and Extending a Century of Research2,027 cited
  • 2010Demystifying customer brand engagement: Exploring the loyalty nexus1,414 cited
  • 2008The Process of Customer Engagement: A Conceptual Framework1,365 cited
  • 2012Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology1,278 cited
  • 2009The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale850 cited

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2009
The Effect of Mere Touch on Perceived Ownership
820 cited
  • 1991EMPLOYEE OWNERSHIP: A CONCEPTUAL MODEL OF PROCESS AND EFFECTS719 cited
  • 2008Adoption of Virtual Try-on technology for online apparel shopping670 cited
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