A Systematic Review of User Attitudes Toward GenAI: Influencing Factors and Industry Perspectives

Abstract

In the era of GenAI, user attitude-shaped by cognition, emotion, and behavior-plays a critical role in the sustainable development of human-AI interaction. Human creativity and intelligence, as core drivers of social progress, are important factors influencing user attitudes. This paper systematically reviews 243 peer-reviewed studies on GenAI user attitudes published since 2019, identifying major research methods and theoretical perspectives, including the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology (UTAUT), and the AI Device Use Acceptance (AIDUA) model. Drawing on contemporary creativity theories-such as Sternberg's Theory of Successful Intelligence, the 4C Model by Kaufman and Beghetto, and the Dynamic Creativity Framework-we analyze how creativity and intelligence are conceptualized in current studies and how they affect user responses to GenAI. Through cross-cultural analysis and multimodal comparison, this review offers a comprehensive understanding of the interplay between GenAI and human creativity, aiming to support more inclusive and sustainable human-AI collaboration.

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