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Immersive Storytelling Content and Innovation Resistance in Agritourism Marketing Context: Impact on Traveler Post-Experience Behavior
16 references·0 citing·43 second hop
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(1998)The partial least squares app…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…A Model of Innovation Resistance (1987)A Model of Innovation Resista…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Major Dimensions of Perceived Risk (1967)The Major Dimensions of Perce…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences65,813 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 2016Using PLS path modeling in new technology research: updated guidelines7,156 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2022Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example2,821 cited
  • 2010Development of a Scale to Measure Memorable Tourism Experiences1,584 cited
  • 2004Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing1,227 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,135 cited
  • 2003The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences746 cited
  • 2013Social Media Metrics — A Framework and Guidelines for Managing Social Media657 cited
  • 2015User acceptance of wearable devices: An extended perspective of perceived value635 cited

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  • 1967The Major Dimensions of Perceived Risk619 cited
  • 2015SoCoMo marketing for travel and tourism: Empowering co-creation of value544 cited
  • 1987A Model of Innovation Resistance489 cited
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