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ArticleCynical Marketers at Work

Donald L. Kanter1988

Article1988

Cynical Marketers at Work

Donald L. Kanter

6 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies American History and Culture Consumer Behavior in Brand Consumption and Identification

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1990The cynical Americans: living and working in an age of discontent and disillusion 1969Advertising in America: The Consumer View

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Year1988

Typearticle

Published1988-12-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1988.12467725

openalex_workW4412108642

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