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Reliability Testing of Psychographic Scales · Study

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ArticleReliability Testing of Psychographic Scales

Alfred S. Boote1981

Article1981

Reliability Testing of Psychographic Scales

Alfred S. Boote

26 citations·0/0 files stored·Journal of Advertising Research

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Psychometric Methodologies and Testing Survey Methodology and Nonresponse Reliability and Agreement in Measurement

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1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.1971Three-Point Likert Scales Are Good Enough 1979Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing 1965Number of Scale Points and the Reliability of Scales 1954Reliability and the number of rating-scale categories.1972Are Three-Point Scales Always Good Enough?1980Measuring Personal Values: An Evaluation of Alternative Methods

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Year1981

Typearticle

Published1981-10-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations26

Files0 public / 0

ShelfPsychometric Methodologies and Testing

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doi10.1080/00218499.1981.12468155

openalex_workW4412427635

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