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Reliability Testing of Psychographic Scales

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References

1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,866 cited
1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,469 cited
1971Three-Point Likert Scales Are Good Enough480 cited
1965Number of Scale Points and the Reliability of Scales191 cited
1979Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing191 cited
1954Reliability and the number of rating-scale categories.182 cited
1972Are Three-Point Scales Always Good Enough?156 cited
1980Measuring Personal Values: An Evaluation of Alternative Methods106 cited
1953The reliability of self-ratings as a function of the amount of verbal anchoring and of the number of categories on the scale.91 cited
1979A Test of the Reliability of Psychographics29 cited
1981Market Segmentation by Personal Values and Salient Product Attributes23 cited

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2011Corporate social responsibility performance in the Greek telecommunication sector22 cited

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