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Market Segmentation by Personal Values and Salient Product Attributes · Study

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ArticleMarket Segmentation by Personal Values and Salient Product Attributes

Alfred S. Boote1981

Article1981

Market Segmentation by Personal Values and Salient Product Attributes

Alfred S. Boote

23 citations·0/0 files stored·Journal of Advertising Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior and Market Dynamics

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1998Cultural Differences between Mandarin-Speaking Tourists and Australian Hosts and Their Impact on Cross-Cultural Tourist-Host Interaction 1981Reliability Testing of Psychographic Scales 2015An Empirical Study of the Relationship Between Personal Values and Innovative Purchasing Behavior

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Year1981

Typearticle

Published1981-02-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations23

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1080/00218499.1981.12468195

openalex_workW4412427909

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