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The Advertising-Sales Relationship: Insights from Transfer-Function Modeling · Study

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ArticleThe Advertising-Sales Relationship: Insights from Transfer-Function Modeling

Arthur J. Adams1981

Article1981

The Advertising-Sales Relationship: Insights from Transfer-Function Modeling

Arthur J. Adams · Mark M. Moriarty

7 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Forecasting Techniques and Applications

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References

1976Econometric Measurement of the Duration of Advertising Effect on Sales 1972Testing Distributed Lag Models of Advertising Effect 1977An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship 2009Forecasting and control 1975Comparing the Box-Jenkins Approach with the Exponentially Smoothed Forecasting Model Application to Hawaii Tourists 1972Estimating Dynamic Effects of Market Communications Expenditures 1975Comparing the Box-Jenkins Approach with the Exponentially Smoothed Forecasting Model Application to Hawaii Tourists 1976A Comparative Examination of Management Forecasts and Box-Jenkins Forecasts of Earnings.

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1983Carryover effects of advertising on sales of durable goods 1984The Sales/Advertising Relationship: An Investigation of Correlations and Consistency in Supermarkets and Department Stores

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1987The Specification of Aggregate Market Modelsarticle · 5 shared references 1987Advertising-versus-marketing mix carryover effects: An empirical evaluationarticle · 5 shared references 1983Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approacharticle · 4 shared references 1980Testing Cumulative Advertising Effects: A Comment on Methodologyarticle · 4 shared references 1989Recruiting Effects of Army Advertisingbook · 4 shared references 1984Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated over Time: Some Results for the Autoregressive Current Effects Modelarticle · 4 shared references

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Year1981

Typearticle

Published1981-06-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1981.12468174

openalex_workW4412427677

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