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The Advertising-Sales Relationship: Insights from Transfer-Function Modeling

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References

1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
1972Testing Distributed Lag Models of Advertising Effect202 cited
1977An Exposition of the Box-Jenkins Transfer Function Analysis with an Application to the Advertising-Sales Relationship130 cited
2009Forecasting and control126 cited
1975Comparing the Box-Jenkins Approach with the Exponentially Smoothed Forecasting Model Application to Hawaii Tourists110 cited
1972Estimating Dynamic Effects of Market Communications Expenditures109 cited
1975Comparing the Box-Jenkins Approach with the Exponentially Smoothed Forecasting Model Application to Hawaii Tourists63 cited
1976A Comparative Examination of Management Forecasts and Box-Jenkins Forecasts of Earnings.48 cited
1975CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION*44 cited
1977CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION; A REPLY16 cited

Cited by

1983Carryover effects of advertising on sales of durable goods6 cited
1984The Sales/Advertising Relationship: An Investigation of Correlations and Consistency in Supermarkets and Department Stores6 cited

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