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Low Recall and High Recognition of Advertising · Study

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ArticleLow Recall and High Recognition of Advertising

Herbert E. Krugman1986

Article1986

Low Recall and High Recognition of Advertising

Herbert E. Krugman

24 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Memory Processes and Influences Advertising and Communication Studies

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References

1983Television Program Interest and Commercial Interruption 1979Watching Children Watch Television 2000Recognition, Recall, and Rating Scales 1968Processes underlying exposure to advertising.

Cited by

1997Toward a framework for intervention channels: Reach, involvement, and impact 2011Checking the Pulse of Print Media 2006Comparing prompted and unprompted methods for measuring consumer brand associations 2011Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking

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Details

Year1986

Typearticle

Published1986-02-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations24

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1986.12467876

openalex_workW4412428938

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