No open-access location is known for this record yet.
No open-access location is known for this record yet.
This paper investigates how female entrepreneurs achieve entrepreneurial success in resource-constrained environments by leveraging entrepreneurial bricolage. The study is important because it improves theorization in bricolage research and challenges the underperformance thesis, reframing female entrepreneurship in resource-constrained environments as a process of strategic adaptation rather than deficiency. Through a qualitative research design based on multiple case studies of 17 successful female-owned businesses in Uganda, the study expands the theoretical scope of bricolage by introducing three distinct constructs, frugality, commensalism, and resource amplification, which clarify how female entrepreneurs mobilize resources to sustain and grow their ventures. Frugality enables entrepreneurs to prolong the lifespan of existing assets, minimize unnecessary expenditures, and achieve financial sustainability. Commensalism allows women to leverage asymmetrical partnerships to gain legitimacy and access critical resources without direct reciprocation. Resource amplification expands the utility of existing assets, enabling capacity expansion and revenue diversification. These findings advance bricolage theory by illustrating how resourcefulness is shaped by gendered institutional contexts and informal mechanisms of support. The constructs offer a more contextually nuanced view of entrepreneurial resourcefulness, highlighting how women transform constraints into platforms for sustainable growth. The study contributes to literature on entrepreneurial resilience, resource orchestration, and informal economies.
Loading…
Stored only when both papers are in the corpus — 11 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.