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Sponsorship and the Olympic Winter Games
1 references·2 citing·11 second hop
Sponsorship and the Olympic Winter Games (1993)Sponsorship and the Olympic Winter GamesAdvertising Theory and Practice (1976)Advertising Theory and Practi…Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands (2018)Sponsorship of the 2016 Rio O…Sponsorship-Linked Marketing Development (1995)Sponsorship-Linked Marketing …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity (2019)Congruence Effects on the Effectiveness of Sponsorship of Sport Event Websites: An Experimental Approach (2020)Developing Buyer-Seller Relationships (1987)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)The Role of Sponsorship in the Marketing Communications Mix (1991)Action Sports Sponsorship Recognition (2002)Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues (2013)Attention to online channels across the path to purchase: An eye-tracking study (2019)
this work references cited by second hop

References

  • 1976Advertising Theory and Practice66 cited

Cited by

  • 2018Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands17 cited
  • 1995Sponsorship-Linked Marketing Development14 cited

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