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Technology-enabled democratization: Impact of generative AI on content marketing agencies
16 references·0 citing·41 second hop
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2007Theory Building From Cases: Opportunities And Challenges16,654 cited
  • 2014Constructing grounded theory15,747 cited
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  • 2024The impending disruption of creative industries by generative AI: Opportunities, challenges, and research agenda

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  • 2001The Influence of Internet–Marketing Integration on Marketing Competencies and Export Performance298 cited
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