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The impact of brand spillover marketing strategy on selling mode in an e-commerce platform supply chain
16 references·0 citing·28 second hopsampled
The impact of brand spillover marketing strategy on selling mode in an e-commerce platform supply chain (2025)The impact of brand spillover marketing s…The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability (2021)The impacts of e-tailer's pri…Channel Structures of Online Retail Platforms (2021)Channel Structures of Online …The optimal combination between selling mode and logistics service strategy in an e-commerce market (2020)The optimal combination betwe…The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain (2020)The impacts of market size an…Omni-channel management in the new retailing era: A systematic review and future research agenda (2020)Omni-channel management in th…Interactions of competing manufacturers’ leader-follower relationship and sales format on online platforms (2019)Interactions of competing man…Agency selling or reselling: E-tailer information sharing with supplier offline entry (2019)Agency selling or reselling: …Strategic Contracting and Hybrid Use of Agency and Wholesale Contracts in E-Commerce Platforms (2018)Strategic Contracting and Hyb…Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Marketplace, Reseller, or Hyb…Strategic introduction of the marketplace channel under spillovers from online to offline sales (2017)Strategic introduction of the…Spillover Effect of Consumer Awareness on Third Parties' Selling Strategies and Retailers' Platform Openness (2017)Spillover Effect of Consumer …How Add-On Pricing Interacts with Distribution Contracts (2016)How Add-On Pricing Interacts …Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Agency Selling or Reselling? …Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand? (2014)Does a Store Brand Always Hur…The Strategic Role of Third-Party Marketplaces in Retailing (2013)The Strategic Role of Third-P…Preferences for single sourcing and supplier selection criteria (1995)Preferences for single sourci…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Channel Selection and Contracting in the Presence of a Retail Platform (2018)Supplier Encroachment, Information Sharing, and Channel Structure in Online Retail Platforms (2021)Monopoly and product quality (1978)Pricing and service effort strategy in a dual-channel supply chain with showrooming effect (2019)Commodity Bundling and the Burden of Monopoly (1976)Supply Chain Coordination with Contracts (2003)Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets (2006)The strategic analysis of logistics service sharing in an e-commerce platform (2019)Channel Conflict and Coordination in the E‐Commerce Age (2004)Optimal selling format considering price discount strategy in live-streaming commerce (2023)Managing Channel Profits (1983)Platform Information Transparency and Effects on Third‐Party Suppliers and Offline Retailers (2021)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)From Multi-Channel Retailing to Omni-Channel Retailing (2015)Citation-based clustering of publications using CitNetExplorer and VOSviewer (2017)Development of renewable energy resources by green finance, volatility and risk: Empirical evidence from China (2022)What drives students’ AI learning behavior: a perspective of AI anxiety (2022)Distinguishing digitization and digitalization: A systematic review and conceptual framework (2023)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Sales mode selection of fresh food supply chain based on blockchain technology under different channel competition (2021)A sustainable flexible manufacturing–remanufacturing model with improved service and green investment under variable demand (2022)Theory of Industrial Organization. (1989)Two-sided markets: a progress report (2006)Contract and product quality in platform selling (2018)Price Competition in a Channel Structure with a Common Retailer (1991)Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce (2022)
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References

  • 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing1,097 cited
  • 2018Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model855 cited
  • 2021Channel Structures of Online Retail Platforms449 cited
  • 2019Agency selling or reselling: E-tailer information sharing with supplier offline entry418 cited
  • 2017Strategic introduction of the marketplace channel under spillovers from online to offline sales345 cited
  • 2020Omni-channel management in the new retailing era: A systematic review and future research agenda342 cited
  • 2020The optimal combination between selling mode and logistics service strategy in an e-commerce market317 cited
  • 2016How Add-On Pricing Interacts with Distribution Contracts298 cited
  • 2013The Strategic Role of Third-Party Marketplaces in Retailing296 cited
  • 2018Strategic Contracting and Hybrid Use of Agency and Wholesale Contracts in E-Commerce Platforms246 cited
  • 1995Preferences for single sourcing and supplier selection criteria211 cited
  • 2019Interactions of competing manufacturers’ leader-follower relationship and sales format on online platforms210 cited
  • 2014Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?192 cited
  • 2020The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain

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191 cited
  • 2021The impacts of e-tailer's private label on the sales mode selection: From the perspectives of economic and environmental sustainability164 cited
  • 2017Spillover Effect of Consumer Awareness on Third Parties' Selling Strategies and Retailers' Platform Openness144 cited
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