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This chapter focuses on wine tourism—a specific tourism related to wine culture and production, which has gained popularity in recent years. It begins by presenting the theoretical foundations of wine tourism and its significance for developing wine regions. A crucial element is the review of wine tourist classifications, highlighting the diversity of their profiles by considering factors such as the level of interest in wine, travel motivations, and behavioral aspects. The chapter also discusses the findings of studies conducted in Poland and Spain, which help identify wine tourists’ demographic characteristics and preferences. Understanding these factors is essential for effectively tailoring wine tourism offerings and marketing strategies. In addition, the chapter emphasizes the diversity of motivations, such as wine tasting, education on wine production, and exploring a region’s culture, which shape wine tourists’ experiences.
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