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Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives
16 references·0 citing·46 second hop
Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives (2025)Bibliometric analysis of Integrated Marke…How to conduct a bibliometric analysis: An overview and guidelines (2021)How to conduct a bibliometric…Knowledge mapping of platform research: a visual analysis using VOSviewer and CiteSpace (2020)Knowledge mapping of platform…Bibliometric Analysis using Bibliometrix an R Package (2020)Bibliometric Analysis using B…Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Engagement with Social Media …The role of data privacy in marketing (2016)The role of data privacy in m…Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Integrating Marketing Communi…Bibliometric Methods in Management and Organization (2014)Bibliometric Methods in Manag…THE EFFECT OF ENGLISH-LANGUAGE RESTRICTION ON SYSTEMATIC REVIEW-BASED META-ANALYSES: A SYSTEMATIC REVIEW OF EMPIRICAL STUDIES (2012)THE EFFECT OF ENGLISH-LANGUAG…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Scientists’ collaboration strategies: implications for scientific and technical human capital (2004)Scientists’ collaboration str…The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time (2003)The Structural Influence of M…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Toward a definition of “bibliometrics” (1987)Toward a definition of “bibli…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Pragmatics of Human Communication (1975)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Price and Advertising Signals of Product Quality (1986)Communication and Control Processes in the Delivery of Service Quality (1988)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)Statistical bibliography or bibliometrics (1969)The Literature of Bibliometrics, Scientometrics, and Informetrics (2001)Bibliometrics: Methods for studying academic publishing (2021)Guidelines for advancing theory and practice through bibliometric research (2022)The Strength of Weak Ties (1973)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)A New Dimension of Health Care: Systematic Review of the Uses, Benefits, and Limitations of Social Media for Health Communication (2013)Social Media in Tourism and Hospitality: A Literature Review (2013)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Assessing the quality of reports of randomized clinical trials: Is blinding necessary? (1996)The feasibility of creating a checklist for the assessment of the methodological quality both of randomised and non-randomised studies of health care interventions. (1998)Cochrane Handbook for Systematic Reviews of Interventions (2008)A meta-analytic review of the association between perceived social support and depression in childhood and adolescence. (2016)A critical analysis of the impacts of COVID-19 on the global economy and ecosystems and opportunities for circular economy strategies (2020)A typology of circular economy discourses: Navigating the diverse visions of a contested paradigm (2020)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)Little Science, Big Science (1963)Social Capital in the Creation of Human Capital (1988)What is research collaboration? (1997)Scientific collaboration (2007)Informetrics at the beginning of the 21st century—A review (2008)Gender inequality in academia: Problems and solutions for women faculty in STEM (2020)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Science Mapping: A Systematic Review of the Literature (2017)Advances in Consumer Research (2025)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)Literature reviews as independent studies: guidelines for academic practice (2022)Bibliometric Analysis: The Main Steps (2024)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2021How to conduct a bibliometric analysis: An overview and guidelines14,255 cited
  • 2014Bibliometric Methods in Management and Organization7,468 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 1987Toward a definition of “bibliometrics”1,662 cited
  • 2012THE EFFECT OF ENGLISH-LANGUAGE RESTRICTION ON SYSTEMATIC REVIEW-BASED META-ANALYSES: A SYSTEMATIC REVIEW OF EMPIRICAL STUDIES1,256 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 2004Scientists’ collaboration strategies: implications for scientific and technical human capital900 cited
  • 2016The role of data privacy in marketing898 cited
  • 2018Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type818 cited
  • 2020Bibliometric Analysis using Bibliometrix an R Package673 cited
  • 2016Integrating Marketing Communications: New Findings, New Lessons, and New Ideas636 cited

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  • 2020Knowledge mapping of platform research: a visual analysis using VOSviewer and CiteSpace627 cited
  • 2003The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time505 cited
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