Sustainable growth of women-owned MSEs: The intersection of leadership, digital competence, and policy interventions

Abstract

This study investigates the factors influencing the competitiveness and sustainability of women-owned micro-sized and small enterprises (MSEs) in Indonesia. Employing a mixed-methods approach combining strategic assumption surfacing and testing, focus group discussions, and structured surveys, the research identifies key barriers and strategic enablers for women entrepreneurs. The findings reveal that leadership skills, social capital, financial and digital literacy, and government support are critical determinants of business success. Integrated support programs, particularly those emphasizing digital skills and mentorship, significantly enhance entrepreneurial capabilities and improve business outcomes. However, persistent challenges remain, including cultural norms and limited access to resources. The study underscores the need for targeted capacity-building and digital literacy initiatives to empower women entrepreneurs and foster an inclusive entrepreneurial ecosystem. The conceptual framework, grounded in resource-based and resource-advantage theories, offers actionable recommendations for policy makers to strengthen women-owned MSEs’ sustainable growth.

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