References

• 2007The effects of brand credibility on customer loyalty429 cited
• 2008Customer churn prediction using improved balanced random forests412 cited
• 2021Financial technology and the future of banking333 cited
• 2009Customer churn prediction by hybrid neural networks321 cited
• 2022Customer experience in digital banking: a review and future research directions185 cited
• 2022B2C E-Commerce Customer Churn Prediction Based on K-Means and SVM149 cited
• 2008Predicting credit card customer churn in banks using data mining145 cited
• 2020Machine Learning Based Customer Churn Prediction In Banking109 cited
• 2022Propension to customer churn in a financial institution: a machine learning approach102 cited
• 2019Customer Churn Analysis and Prediction Using Data Mining Models in Banking Industry50 cited
• 2021Customer churn analysis in banking sector: Evidence from explainable machine learning models44 cited
• 2016Offering a hybrid approach of data mining to predict the customer churn based on bagging and boosting methods33 cited
• 2008Bank Customer Churn Prediction Based on Support Vector Machine: Taking a Commercial Bank's VIP Customer Churn as the Example31 cited
• 2021Analysis and prediction of bank user churn based on ensemble learning algorithm28 cited