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Why Gen Z and millennial consumers feel disillusioned — and how they can drive real change
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References

  • 2006Mapping consumer power: an integrative framework for marketing and consumer research321 cited
  • 2020Political consumerism: A meta-analysis175 cited
  • 2021Political Polarization: Challenges, Opportunities, and Hope for Consumer Welfare, Marketers, and Public Policy108 cited
  • 2011Political consumerism, young citizens and the Internet95 cited
  • 2018“They Did Not Walk the Green Talk!:” How Information Specificity Influences Consumer Evaluations of Disconfirmed Environmental Claims82 cited
  • 2022Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation36 cited
  • 2019The collective aggregation effect: Aggregating potential collective action increases prosocial behavior.19 cited

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