Value co-creation on networked platforms — A service-dominant logic analysis of the Alexa Assistant ecosystem

Abstract

Abstract This study applies service-dominant logic (SDL) as a theoretical lens to examine value co-creation processes in platform networks, using Amazon Alexa as a representative case. Via assistant platforms like Alexa or OpenAI's ChatGPT, users can access the services of third-party platforms and benefit from a broader service offering that results from this network of platforms. Such new forms of accessing and orchestrating service offerings influence the way value is created on as well as among digital platforms. By systematically analyzing how platform design facilitates resource integration, actor collaboration, and personalized service experiences, this research establishes connections between SDL’s theoretical axioms and the theory’s practical application to digital platforms. The findings validate SDL’s applicability to digital ecosystems while contributing to theory by (1) identifying how platforms operationalize SDL principles, by (2) deriving implications from SDL axioms for designing and managing networked platforms, and by (3) providing a structured methodology for analyzing cross-platform value co-creation.

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