A Qualitative Analysis on the Effects of the Disney Cultural Exchange Programme on Hospitality and Tourism Education at Namibia University of Science and Technology

Abstract

This study examines the effects of the Disney Cultural Exchange Programme on Hospitality and Tourism education at Namibia University of Science and Technology (NUST), focusing on how the decade-long collaboration impacts students’ educational and professional development. A qualitative research design was employed, using surveys with fifteen NUST students and five faculty members, and semi-structured interviews with five Disney programme representatives to collect and analyse data regarding participant experiences. Findings reveal that the programme offers a multicultural living and working environment, emphasizing cultural exploration alongside professional and personal growth. Students gain practical hospitality and tourism experience through internships at Disney Parks and Resort Hotels and can pursue professional development short courses at Walt Disney College. The programme fosters real-world customer service skills and intercultural immersion, enabling participants to build lifelong friendships and advance global careers. The study highlights experiential learning as a crucial approach to enhancing graduate employability, promoting global citizenship, and strengthening ties between educational institutions and the hospitality industry to meet evolving economic demands. This research contributes valuable insights into the role of international cultural exchange programmes in transforming hospitality and tourism education through immersive industry partnerships, preparing students for the globalized workforce within tourism and hospitality sectors.

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