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Dimensions of athletic star power associated with Generation Y sports consumption
16 references·16 citing·34 second hopsampled
Dimensions of athletic star power associated with Generation Y sports consumption (2005)Dimensions of athletic star power associa…Communication And Persuasion (2017)Communication And PersuasionMultiple Factor Analysis (2007)Multiple Factor AnalysisATTITUDES AND ATTITUDE CHANGE (1997)ATTITUDES AND ATTITUDE CHANGEFactor analysis in the development and refinement of clinical assessment instruments. (1995)Factor analysis in the develo…Research Methods in Physical Activity (1990)Research Methods in Physical …An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…An Index of Factorial Simplicity (1974)An Index of Factorial Simplic…The Scree Test For The Number Of Factors (1966)The Scree Test For The Number…The Application of Electronic Computers to Factor Analysis (1960)The Application of Electronic…The Varimax Criterion for Analytic Rotation in Factor Analysis (1958)The Varimax Criterion for Ana…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Multiple factor analysis. (1948)Multiple factor analysis.Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer (2021)Sports celebrity personality …An extended source attractiveness model: the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation (2021)An extended source attractive…To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand (2020)To build my career or build m…Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach (2020)Identifying critical factors …Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior (2020)Critical factors in the sport…Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy (2020)Becoming more than an athlete…The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes (2019)The Role of Self-Brand Connec…In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands (2018)In for a penny, in for a poun…Validating and extending the sport brand personality scale (2016)Validating and extending the …Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness (2014)Delineating the role of endor…Spectator Support: Examining the Attributes that Differentiate Niche from Mainstream Sport (2011)Spectator Support: Examining …Getting Generation Y to attend: Friends, interactivity and half-time entertainment (2011)Getting Generation Y to atten…Athlete endorser effectiveness: model development and analysis (2011)Athlete endorser effectivenes…Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan (2010)Examining fan motives and loy…Brand Personality in Sport: Dimension Analysis and General Scale Development (2010)Brand Personality in Sport: D…An empirical analysis of gender differences in sports attendance motives (2006)An empirical analysis of gend…The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Quality criteria were proposed for measurement properties of health status questionnaires (2006)Using Self-Report Assessment Methods to Explore Facets of Mindfulness (2006)A Rationale and Test for the Number of Factors in Factor Analysis (1965)The Eating Attitudes Test: psychometric features and clinical correlates (1982)Best Practices for Developing and Validating Scales for Health, Social, and Behavioral Research: A Primer (2018)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. 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(1989)Travel demand and the 3Ds: Density, diversity, and design (1997)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)
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References

  • 1951Coefficient Alpha and the Internal Structure of Tests43,892 cited
  • 1974An Index of Factorial Simplicity14,857 cited
  • 1966The Scree Test For The Number Of Factors13,549 cited
  • 1960The Application of Electronic Computers to Factor Analysis12,390 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1958The Varimax Criterion for Analytic Rotation in Factor Analysis7,599 cited
  • 1995Factor analysis in the development and refinement of clinical assessment instruments.3,968 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2007Multiple Factor Analysis2,578 cited
  • 1997ATTITUDES AND ATTITUDE CHANGE2,290 cited
  • 2017Communication And Persuasion2,240 cited
  • 1990Research Methods in Physical Activity1,564 cited
  • 1948Multiple factor analysis.1,545 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep

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Cited by

  • 2010Brand Personality in Sport: Dimension Analysis and General Scale Development87 cited
  • 2020Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach72 cited
  • 2014Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness70 cited
  • 2019The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes68 cited
  • 2021Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer62 cited
  • 2020Becoming more than an athlete: developing an athlete's personal brand using strategic philanthropy57 cited
  • 2020To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand54 cited
  • 2018In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands51 cited
  • 2010Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan51 cited
  • 2011Athlete endorser effectiveness: model development and analysis50 cited
  • 2006An empirical analysis of gender differences in sports attendance motives46 cited
  • 2021An extended source attractiveness model: the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation41 cited
  • 2011Spectator Support: Examining the Attributes that Differentiate Niche from Mainstream Sport41 cited
  • 2011Getting Generation Y to attend: Friends, interactivity and half-time entertainment33 cited
  • 2016Validating and extending the sport brand personality scale28 cited
  • 2020Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior28 cited