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Personal Branding and the Role of Public Relations
16 references·0 citing·34 second hop
Personal Branding and the Role of Public Relations (2010)Personal Branding and the Role of Public …The True, the Good and the Beautiful: Reputation Management in the Media Society (2008)The True, the Good and the Be…Public relations research: European and international perspectives and innovations (2008)Public relations research: Eu…Public Relations Research (2008)Public Relations ResearchPerspectives on Public Relations Research (2008)Perspectives on Public Relati…Impression Management 2.0 (2008)Impression Management 2.0Differentiate or Die (2008)Differentiate or DieStardom and Celebrity: A Reader (2007)Stardom and Celebrity: A Read…Handbuch Unternehmenskommunikation (2007)Handbuch Unternehmenskommunik…CEO Capital: A Guide to Building CEO Reputation and Company Success (2002)CEO Capital: A Guide to Build…Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd (2002)Be Your Own Brand: A Breakthr…Impression Management: Building And Enhancing Reputations At Work (2001)Impression Management: Buildi…Differentiate or die: Survival in our era of killer competition (2000)Differentiate or die: Surviva…Differentiate or Die: Survival in Our Era of Killer Competition (2000)Differentiate or Die: Surviva…High visibility: The making and marketing of professionals into celebrities (1998)High visibility: The making a…Positioning: The Battle for Your Mind (1992)Positioning: The Battle for Y…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…Theorie des kommunikativen Handelns (1981)Reputation: Realizing Value from the Corporate Image (1996)Reputation: realizing value from the corporate image (1996)Trust and reputation in the age of globalisation (2009)Reputation Management and Corporate Social Responsibility (2011)The 4D Model of the country image: An integrative approach from the perspective of communication management (2014)The Presentation of Self in Everyday Life. (1956)Self-Efficacy: The Exercise of Control (1999)Narcissism, extraversion and adolescents’ self-presentation on Facebook (2010)Make new friends or keep the old: Gender and personality differences in social networking use (2011)Online-specific fear of missing out and Internet-use expectancies contribute to symptoms of Internet-communication disorder (2017)The Presentation of Self in Everyday Life (2023)Immaculate consumption: negotiating the sex symbol in postfeminist celebrity culture (2012)Hottentot in the age of reality TV: sexuality, race, and Kim Kardashian’s visible body (2013)Sustainable Synergies between the Cultural and Tourism Industries: An Efficiency Evaluation Perspective (2019)From the Sacred to the Profane: A Critical Analysis of the Changing Nature of Religious Imagery in Advertising (2009)Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG (2015)Brand personality appeal in retailing: Comparing fashion- and grocery retailing (2021)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)Leveraging brand equity to attract human capital (2007)Conceptualizing and researching personal branding effects on the employability (2018)Capitalismo y personalidad: consideraciones sobre los discursos empresariales de la rentabilización del yo a través de la marca personal (2020)Agile public relations planning: The Reflective Communication Scrum (2014)Journalism–PR relations revisited: The good news, the bad news, and insights into tomorrow's news (2014)Unternehmenskommunikation und Kommunikationsmanagement: Strategie, Management und Controlling (2014)The equalization price: A measure of consumer-perceived brand equity (1993)The customer value proposition: evolution, development, and application in marketing (2017)Corporate Sustainability Communications: Aspects of Theory and Professionalization (2013)CSR as Organization–Employee Relationship Management Strategy (2014)How Leaders Woo Followers in the Romance of Leadership (2007)Impression management behavior: effects of the organizational system (2007)Self‐presentation style in job interviews: the role of personality and culture (2013)
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References

  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 2008Impression Management 2.0884 cited
  • 1992Positioning: The Battle for Your Mind458 cited
  • 2007Stardom and Celebrity: A Reader167 cited
  • 2001Impression Management: Building And Enhancing Reputations At Work115 cited
  • 2008Public Relations Research107 cited
  • 2008Public relations research: European and international perspectives and innovations106 cited
  • 2008The True, the Good and the Beautiful: Reputation Management in the Media Society92 cited
  • 2002Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd86 cited
  • 2000Differentiate or Die: Survival in Our Era of Killer Competition86 cited
  • 1998High visibility: The making and marketing of professionals into celebrities75 cited
  • 2008Perspectives on Public Relations Research72 cited
  • 2007Handbuch Unternehmenskommunikation70 cited
  • 2002CEO Capital: A Guide to Building CEO Reputation and Company Success62 cited
  • 2008Differentiate or Die61 cited
  • 2000Differentiate or die: Survival in our era of killer competition

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