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Gestión del valor de la marca: capitalizar el valor de la marca · Study

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ArticleGestión del valor de la marca: capitalizar el valor de la marca

David A. Aaker1994

Article1994

Gestión del valor de la marca: capitalizar el valor de la marca

24 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Marketing and Advertising Strategies Financial Reporting and Valuation Research Corporate Identity and Reputation

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2007Spanish Air-Cured Ham with Protected Designation of Origin (PDO)2017Imagen y posicionamiento de marcas en la industria de agroquímicos en Colombia 2005Propuesta de medición de la imagen de marca: un análisis aplicado a las extensiones de marca

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Year1994

Typearticle

Published1994-01-01

VenueDialnet (Universidad de la Rioja)

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Citations24

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ShelfMarketing and Advertising Strategies

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openalex_workW44775065

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