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Gestión del valor de la marca: capitalizar el valor de la marca
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Gestión del valor de la marca: capitalizar el valor de la marca (1994)Gestión del valor de la marca: capitaliza…Imagen y posicionamiento de marcas en la industria de agroquímicos en Colombia (2017)Imagen y posicionamiento de m…Spanish Air-Cured Ham with Protected Designation of Origin (PDO) (2007)Spanish Air-Cured Ham with Pr…Propuesta de medición de la imagen de marca: un análisis aplicado a las extensiones de marca (2005)Propuesta de medición de la i…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Brands, Geographic Origin, and the Global Economy: A History from the Nineteenth Century to the Present (2018)Coefficient Alpha and the Internal Structure of Tests (1951)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Measuring Brand Equity Across Products and Markets (1996)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)
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  • 2007Spanish Air-Cured Ham with Protected Designation of Origin (PDO)25 cited
  • 2017Imagen y posicionamiento de marcas en la industria de agroquímicos en Colombia13 cited
  • 2005Propuesta de medición de la imagen de marca: un análisis aplicado a las extensiones de marca12 cited

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