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Cited by

• 2010Product value importance and consumer preference for visual complexity and symmetry144 cited
• 2009More than Words: On the Importance of Picture–Text Congruence in the Online Environment137 cited
• 1999A nonconscious processing explanation of consumer response to product design102 cited
• 2017The importance of aesthetics on customers’ intentions to purchase smartphones89 cited
• 2013Consumer Response to Product Form in Technology‐Based Industries67 cited
• 2017Corporate Logo: History, Definition, and Components64 cited
• 2012A study on the effects of routing symbol design on process model comprehension52 cited
• 2019Connecting the dots between brand logo and brand image51 cited
• 2014Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing48 cited
• 2013Fashion product display47 cited
• 2008Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics46 cited
• 2008“Surprise Gift” Purchases: Customer Insights from the Small Electrical Appliances Market45 cited
• 2020Product design matters, but is it enough? Consumers’ responses to product design and environment congruence41 cited