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Don't homogenize, synchronize.
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  • 2008Entrepreneurship through relationships – navigating from creativity to commercialisation87 cited
  • 2005Integration of customer relationship management: status quo and implications for research and practice41 cited
  • 2005CRM shifts the paradigm39 cited
  • 2005Market orientation and quasi-integration: Adding value through relationships34 cited
  • 2006IS Support For Strategic Flexibility, Environmental Dynamism, And Firm Performance33 cited
  • 2007Aligning Business Strategies and IS Resources in Japanese SMEs: A Resource-Based View22 cited
  • 2008How technology‐based university research drives innovation in Europe and China20 cited
  • 2021The lifecycle of heuristics as managerial proverbs15 cited
  • 2014O desafio do varejo multicanal: comportamento free-riding do consumidor10 cited
  • 2007The Role of Middle Managers in Knowledge Transfer9 cited

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