Wal-Mart Stores, Inc.

Stephen P. Bradley · Pankaj Ghemawat

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Consumer Market Behavior and Pricing Business Strategies and Innovation Consumer Retail Behavior Studies

Abstract

This case was prepared by Research Associate Sharon Foley under the supervision of Professors Stephen P. Bradley and Pankaj Ghemawat. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. It is based in part on the case “Wal-Mart Stores’ Discount Operations” (HBS No. 387-018) written by Profesor Ghemawat.

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