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Using Role-Play Competition to Teach Selling Skills and Teamwork

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1994Using role play to integrate ethics into the business curriculum a financial management example107 cited

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2011Taking the Professional Sales Student to the Field for Experiential Learning18 cited

2010Zero to 60 in One Semester: Using an Applied Advanced Selling Project to Build a Professional Sales Program15 cited

2012The Influence of New Product Characteristics on Rate of Adoption15 cited