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Exploring Market Driving: A Case Study of De Beers in China · Study

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ArticleExploring Market Driving: A Case Study of De Beers in China

Lloyd C. Harris2002

Article2002

Exploring Market Driving: A Case Study of De Beers in China

Lloyd C. Harris · Kai Yi Cai

54 citations·0/0 files stored·Journal of Market-Focused Management

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Business Strategies and Innovation Marketing and Advertising Strategies Innovation and Knowledge Management

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References

1984Case Study Research: Design and Methods 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.1992Basics of Qualitative Research 2017The Interpretation of Cultures 1990Grounded theory research: Procedures, canons, and evaluative criteria 1989Focus Groups: A Practical Guide for Applied Research 1990The Effect of a Market Orientation on Business Profitability

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2007Inter-firm market orientation and the influence of network and relational factors 2008The role of corporate branding in a market driving strategy 2009The mediating effect of innovation in the relationship between retailers' strategic orientations and performance 2008Market driving in retail banking

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Year2002

Typearticle

Published2002-09-01

VenueJournal of Market-Focused Management

ISSN-L1382-3019

Languageen

Citations54

Files0 public / 0

ShelfBusiness Strategies and Innovation

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doi10.1023/a:1022938605867

openalex_workW52628647

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