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The Role for Signaling Theory and Receiver Psychology in Marketing · Study

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ChapterThe Role for Signaling Theory and Receiver Psychology in Marketing

Bria Dunham2011

Chapter2011

The Role for Signaling Theory and Receiver Psychology in Marketing

70 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Evolutionary Psychology and Human Behavior

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References

1973Job Market Signaling 2009The Theory of the Leisure Class 1982The Extended Phenotype 1996Grooming, Gossip and the Evolution of Language 2010Going green to be seen: Status, reputation, and conspicuous conservation.2000The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature 2000Principles of Political Economy: With Some of Their Applications to Social Philosophy 1959Affectional Response in the Infant Monkey

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Year2011

Typechapter

Published2011-01-01

VenueSpringer eBooks

Languageen

Citations70

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-540-92784-6_9

openalex_workW52801340

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