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The Role for Signaling Theory and Receiver Psychology in Marketing
16 references·11 citing·38 second hop
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this work references cited by second hop

References

  • 1973Job Market Signaling16,329 cited
  • 2009The Theory of the Leisure Class5,281 cited
  • 1982The Extended Phenotype2,695 cited
  • 1996Grooming, Gossip and the Evolution of Language2,213 cited
  • 2010Going green to be seen: Status, reputation, and conspicuous conservation.2,166 cited
  • 2000The Mating Mind: How Sexual Choice Shaped the Evolution of Human Nature1,630 cited
  • 2000Principles of Political Economy: With Some of Their Applications to Social Philosophy1,359 cited
  • 1959Affectional Response in the Infant Monkey950 cited
  • 2005Moral Sentiments and Material Interests937 cited
  • 1973A Cross-Cultural Study of the Affective Meanings of Color849 cited
  • 1990Music, Mood, and Marketing746 cited
  • 2007Color and psychological functioning: The effect of red on performance attainment.701 cited
  • 1999Luxury Fever: Why Money Fails to Satisfy in an Era of Excess601 cited
  • 2004Lovemarks: The Future Beyond Brands530 cited
  • 2002Evolutionary Psychology of Facial Attractiveness486 cited
  • 1989Money Talks: Perceived Advertising Expense and Expected Product Quality

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477 cited

Cited by

  • 2020Signaling virtuous victimhood as indicators of Dark Triad personalities.83 cited
  • 2020The green mate appeal: Men's pro‐environmental consumption is an honest signal of commitment to their partner62 cited
  • 2019Gendered products act as the extended phenotype of human sexual dimorphism: They increase physical attractiveness and desirability33 cited
  • 2019Reputation Transfer31 cited
  • 2022Signaling Legitimacy: Why Mixed-Gender Coalitions Outperform Single-Gender Coalitions in Advocating for Gender Equity31 cited
  • 2025Signals vs. Reality: Consumer Responses to Green Claims in Quick Commerce28 cited
  • 2020The interplay between country-of-origin image and perceived brand localness: An examination of local consumers’ response to brand acquisitions by emerging market firms24 cited
  • 2016How inferred contagion biases dispositional judgments of others16 cited
  • 2018A Janus-faced matter—The role of user anonymity for communication persuasiveness in online discussions15 cited
  • 2024“Eco‐style” perceptions: The interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes14 cited
  • 2022The unintended effects of tamper-evident food closures12 cited