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Advertising Resonance: a Semiological Perspective · Study

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ArticleAdvertising Resonance: a Semiological Perspective

Edward F. McQuarrie1989

Article1989

Advertising Resonance: a Semiological Perspective

Edward F. McQuarrie

48 citations·0/0 files stored·ACR Special Volumes

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Semiotics and Representation Studies Media, Gender, and Advertising Advertising and Communication Studies

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1995Achtung! The Information Processing of Foreign Words in Advertising 2005Constructing the New Economy: A Discursive Perspective 2012Consumer Culture Plots in Television Advertising from Nigeria and South Africa 2003The Influence of Simple and Complex Tropes on Believability, Importance and Memory 2015An interpretive study of food, snack and beverage advertisements in rural and urban El Salvador 1994Social de(re) construction of mass culture: Making (non) sense of consumer behavior 1995A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising 2010An Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans

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Year1989

Typearticle

Published1989-01-01

VenueACR Special Volumes

Languageen

Citations48

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ShelfSemiotics and Representation Studies

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openalex_workW53464077

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