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Advertising Resonance: a Semiological Perspective
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Advertising Resonance: a Semiological Perspective (1989)Advertising Resonance: a Semiological Per…Aping Blackness: Reading and Evaluating Racialized Images in Cartagena, Colombia (2021)Aping Blackness: Reading and …Marketing, Rhetoric, and Control (2018)Marketing, Rhetoric, and Cont…Do Resonant Advertisements Resonate with Consumers? (2017)Do Resonant Advertisements Re…An interpretive study of food, snack and beverage advertisements in rural and urban El Salvador (2015)An interpretive study of food…Interpretation of Highly Visual ‘Open’ Advertisements in Dutch Magazines (2012)Interpretation of Highly Visu…Consumer Culture Plots in Television Advertising from Nigeria and South Africa (2012)Consumer Culture Plots in Tel…An Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans (2010)An Investigation into the Dis…Constructing the New Economy: A Discursive Perspective (2005)Constructing the New Economy:…The Influence of Simple and Complex Tropes on Believability, Importance and Memory (2003)The Influence of Simple and C…Achtung! The Information Processing of Foreign Words in Advertising (1995)Achtung! The Information Proc…A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising (1995)A Semiotic Approach to Determ…Social de(re) construction of mass culture: Making (non) sense of consumer behavior (1994)Social de(re) construction of…Creative Features of Globally-Understood Advertisements (1994)Creative Features of Globally…Social Theory and Social Structure (1958)Social Theory and Social Structure. (1958)The Postmodern Condition: A Report on Knowledge (1984)Performance and the service encounter: an exploration of narrative expectations and relationship management in the outdoor leisure market (1998)A cross-cultural study of motivation for consuming luxuries (2008)Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge (2014)The Political Unconscious: Narrative as a Socially Symbolic Act (1983)Managerial Fads and Fashions: The Diffusion and Rejection of Innovations (1991)Strategy and the Internet. (2001)Leadership Voices: The Ideology of ‘The New Economy’ (2005)Organizing revolution? (2007)Institutional entrepreneurs driving change: The case of gender equality in the Australian construction industry (2017)Course in General Linguistics (1960)Image-Music-Text (1977)Los valores sociales de la creatividad publicitaria (2012)A Content and Visual Analysis of Promotional Pieces Used in a Communication Campaign for the Arkansas [Commodity] Promotion Board (2016)Advances in Consumer Research (2025)The Duality of Human Existence (1969)Images in Advertising: The Need for a Theory of Visual Rhetoric (1994)Pictorial Metaphor in Advertising (1996)Credibility Enacted: Understanding the Meaning of Credible Political Leadership in the Dutch Parliamentary Election Campaign of 2010 (2015)Political slogans as instruments of international government communication – the case of China (2018)The of Japan’s Pandemic Response as an Ideograph (2021)Qualitative Research Methods for the Social Sciences (2000)Qualitative research: Methods in the social sciences (2006)Doing Visual Ethnography (2007)A systematic review of the adolescent‐directed marketing strategies of transnational fast food companies in low‐ and middle‐income countries (2023)Relevance: Communication and Cognition (1986)Representation: Cultural representations and signifying practices. (1997)An Information Processing Theory of Consumer Choice (1979)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Advances in Consumer Research (1992)English in television commercials in Belgium, France, Italy, the Netherlands and Spain (2015)What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation (2020)Language Research in Marketing (2022)Cultures and Organizations: Software of the Mind. (1993)Can Media Neutrality Limit Creative Potential? (2018)#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Figures of Rhetoric in Advertising Language (1996)Meaningful Replication: When is A Replication no Longer A Replication? A Rejoinder to Stella and Adam (2008) (2010)Media rhetoric plays the market (2015)Meta-Analysis of the Persuasive Effects of Metaphorical vs. Literal Messages (2018)A theory of human motivation. (1943)How To Do Things With Words (1975)Metaphors We Live By (2003)(Un)resolving digital technology paradoxes through the rhetoric of balance (2020)
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  • 1995Achtung! The Information Processing of Foreign Words in Advertising46 cited
  • 2012Consumer Culture Plots in Television Advertising from Nigeria and South Africa26 cited
  • 2005Constructing the New Economy: A Discursive Perspective26 cited
  • 2003The Influence of Simple and Complex Tropes on Believability, Importance and Memory24 cited
  • 2015An interpretive study of food, snack and beverage advertisements in rural and urban El Salvador23 cited
  • 1994Social de(re) construction of mass culture: Making (non) sense of consumer behavior19 cited
  • 1995A Semiotic Approach to Determining the Sins and Virtues Portrayed in Advertising17 cited
  • 2010An Investigation into the Discourse of Political Marketing Communications in Turkey: The Use of Rhetorical Figures in Political Party Slogans15 cited
  • 2018Marketing, Rhetoric, and Control13 cited
  • 2012Interpretation of Highly Visual ‘Open’ Advertisements in Dutch Magazines12 cited
  • 1994Creative Features of Globally-Understood Advertisements7 cited
  • 2017Do Resonant Advertisements Resonate with Consumers?7 cited
  • 2021Aping Blackness: Reading and Evaluating Racialized Images in Cartagena, Colombia5 cited

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