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Transmedia marketing : strengthening multiplatform user participation through storytelling
16 references·4 citing·35 second hop
Transmedia marketing : strengthening multiplatform user participation through storytelling (2014)Transmedia marketing : strengthening mult…Collecting and Interpreting Qualitative Materials (2012)Collecting and Interpreting Q…A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms (2012)A Creator's Guide to Transmed…Transmedia Storytelling and Entertainment: An annotated syllabus (2010)Transmedia Storytelling and E…Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production (2009)Transmedia Storytelling: Impl…Building theories from case study research (2009)Building theories from case s…The evolving nature of Taiwan's national innovation system: The case of biotechnology innovation networks (2008)The evolving nature of Taiwan…Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Qualitative content analysis …A Methodology for Analyzing Web-Based Qualitative Data (2003)A Methodology for Analyzing W…Making sense of qualitative data (1996)Making sense of qualitative d…Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis: An…Content analysis: Method, applications, and issues (1992)Content analysis: Method, app…Playing with Power in Movies, Television, and Video Games: From Muppet Babies to Teenage Mutant Ninja Turtles (1991)Playing with Power in Movies,…A method of analysing interview transcripts in qualitative research (1991)A method of analysing intervi…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Content Analysis in Communication Research. (1952)Content Analysis in Communica…Transmedya hikâyecilik bağlamında NFT dünyası (2022)Transmedya hikâyecilik bağlam…Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making (2021)Connect, BTS: An Example of I…Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making (2021)Connect, BTS: An Example of I…Use of Transmedia Storytelling Within the Context of Postmodern Advertisement (2018)Use of Transmedia Storytellin…The Practice of Social Research. (1976)Basic Content Analysis (1986)Directed qualitative content analysis: the description and elaboration of its underpinning methods and data analysis process (2018)How Many Ways Can We Define Online Learning? A Systematic Literature Review of Definitions of Online Learning (1988-2018) (2019)Abstraction and interpretation during the qualitative content analysis process (2020)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Practice of Social Research (1989)Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment. (1992)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Understanding Reliability and Validity in Qualitative Research (2015)Parenthood experiences during the child's first year: literature review (2004)Qualitative research: Methods in the social sciences (2006)Analysing and presenting qualitative data (2008)The Discovery of Grounded Theory (2017)The Discovery of Grounded Theory (2017)Burnout Assessment Tool (BAT)—Development, Validity, and Reliability (2020)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study (2013)How to plan and perform a qualitative study using content analysis (2016)Three Approaches to Qualitative Content Analysis (2005)Using thematic analysis in psychology (2006)The qualitative content analysis process (2008)Mediating the Message: Theories of Influences on Mass Media Content (1995)Television, Audiences and Cultural Studies (2003)Tracing the development of teacher knowledge in a design seminar: Integrating content, pedagogy and technology (2005)Focus Groups in Social Research (2001)Designing a Qualitative Study (2009)Theory Construction in Qualitative Research (2012)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Theory Building From Cases: Opportunities And Challenges (2007)The qualitative research interview (2011)Positioning and Presenting Design Science Research for Maximum Impact1 (2013)
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137 cited
  • 2012A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms126 cited
  • Cited by

    • 2018Use of Transmedia Storytelling Within the Context of Postmodern Advertisement6 cited
    • 2021Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making5 cited
    • 2022Transmedya hikâyecilik bağlamında NFT dünyası4 cited
    • 2021Connect, BTS: An Example of Innovative Transmedia Branding To Rethink Spatiality and Meaning-making3 cited