Ad Worlds: Brands, Media, Audiences

Greg Myers

40 citations0/0 files storedLancaster EPrints (Lancaster University)

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

Abstract

What do ads do? Part 1 Inside advertising: products and positions agency culture globalization and global ads. Part 2 Across media: changing the mix outdoor advertising superbowl interaction. Part 3 Audience research: regulation and controversy advertising literacy.

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