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Ad Worlds: Brands, Media, Audiences
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Ad Worlds: Brands, Media, Audiences (1998)Ad Worlds: Brands, Media, AudiencesKnow Me, Love Me, Fear Me: The Anatomy of Candidate Poster Designs in the 2007 French Legislative Elections (2010)Know Me, Love Me, Fear Me: Th…English in Asian Advertising and the Teaching of World Englishes (2009)English in Asian Advertising …Death and Disgrace Insurance for Celebrity Endorsers: A Luxury or Necessity? (2008)Death and Disgrace Insurance …The alchemy of the upwardly mobile: symbolic capital and the stylization of elites in frequent-flyer programmes (2006)The alchemy of the upwardly m…Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide (2006)Advertising planning, ad‐agen…Gender-Differentiated Production Features in Toy Commercials (2000)Gender-Differentiated Product…How To Do Things With Words (1975)Gender Trouble: Feminism and the Subversion of Identity (1991)Distinction: A Social Critique of the Judgement of Taste* (2018)Postcolonial Semiotics (2021)Language and Power (1989)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Diffusion of Innovations 1 (2019)The Nature and Origins of Mass Opinion (1992)The Nature and Origins of Mass Opinion. (1993)Reading images: the grammar of visual design (1996)The Professionalization of Political Communication? A Longitudinal Analysis of Dutch Election Campaign Posters (2011)Theoretical Perspectives on Visual Political Communication Through Election Posters (2017)A Multimodal Critical Discourse Analysis of a Sample of Posters Used in the 2016 and 2020 Election Campaigns in Ireland (2023)AMUSING OURSELVES TO DEATH† (1985)Mass Media Research: An Introduction (1991)Case Study of Interagency Coordinating Councils (2004)Food advertising on children’s television (2006)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Language, Memory, and Thought (2013)Athlete Scandals and Endorsement Marketing: Research Trends and Introduction to Topics (2018)What did Ryan Lochte do? The double-edged sword of endorsers behaving badly (2018)Identity constructions in multilingual advertising (2001)10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)The Handbook of World Englishes (2006)
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  • 2006The alchemy of the upwardly mobile: symbolic capital and the stylization of elites in frequent-flyer programmes127 cited
  • 2010Know Me, Love Me, Fear Me: The Anatomy of Candidate Poster Designs in the 2007 French Legislative Elections83 cited
  • 2000Gender-Differentiated Production Features in Toy Commercials26 cited
  • 2006Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide23 cited
  • 2008Death and Disgrace Insurance for Celebrity Endorsers: A Luxury or Necessity?17 cited
  • 2009English in Asian Advertising and the Teaching of World Englishes5 cited

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